Launching a podcast for your brand can be a powerful way to build authority and connect with your audience. Start by defining your podcast’s niche and identifying your target listeners. Develop a content plan and schedule, ensuring each episode offers value to your audience. Invest in quality audio equipment and editing software to create a professional-sounding podcast. Promote your podcast across your website, social media, and email newsletters to increase listenership. Finally, engage with your listeners by asking for feedback and featuring their questions or comments in episodes, building a loyal podcast community.