An effective e-commerce marketing strategy focuses on attracting, converting, and retaining customers. Start by optimizing your website for a seamless shopping experience, ensuring fast load times, easy navigation, and secure payment options. Use targeted advertising on platforms like Facebook, Google, and Instagram to reach your ideal customers. Leverage email marketing to send personalized product recommendations, exclusive offers, and abandoned cart reminders. Additionally, create engaging content, such as blog posts, videos, and customer testimonials, to build trust and credibility. By combining these tactics, you can drive traffic, increase sales, and improve customer loyalty.