In the digital age, a brand’s reputation can be built or damaged with a single click. Protecting your brand begins with monitoring online mentions and addressing negative feedback proactively. Regularly check social media, review sites, and news outlets for customer feedback. Respond quickly to complaints, offering solutions and demonstrating empathy. Engage in positive PR efforts, such as sharing customer success stories and behind-the-scenes content. Implementing a strong online review management strategy can also help you maintain a positive reputation, as reviews play a crucial role in consumer decision-making.