Maximizing ROI starts with measurement. Track ROI by evaluating campaign performance against cost. Include direct metrics like revenue and conversions,
KPIs without alignment are meaningless. Marketing must tie directly to business objectives, whether it’s increasing revenue, boosting retention, or expanding
In today’s competitive landscape, leveraging the right marketing analytics tools is critical. Google Analytics remains essential for tracking website performance,
Marketing analytics turns assumptions into insights. By tracking metrics such as conversion rates, click-through rates, and engagement, companies can pinpoint