As e-commerce continues to evolve, new marketing tactics are emerging to boost sales. In 2025, shoppable videos and live streaming will become more prominent as brands offer real-time product demonstrations and exclusive deals. Influencer partnerships will continue to be effective, but with an emphasis on micro-influencers who have niche, highly engaged audiences. Additionally, personalization will be key, with brands using data to recommend products based on customer preferences. Subscription models, loyalty programs, and subscription boxes will also drive customer retention and encourage repeat purchases. By implementing these innovative tactics, e-commerce brands can stay ahead of the competition.