User-generated content is a powerful tool for boosting both engagement and trust with your audience. When customers create content for your brand, it serves as a form of social proof, showing potential customers that others value and trust your products or services. Share UGC on your social media channels, website, or in email campaigns to increase visibility. Encourage customers to create content by offering rewards or running contests. Engaging with UGC builds a sense of community, fostering a deeper connection between your brand and its audience, leading to improved customer loyalty and higher engagement.