Augmented Reality (AR) is transforming the customer experience by allowing brands to create interactive, immersive experiences that go beyond traditional marketing. AR helps customers visualize products in their own space, making it easier to make purchase decisions. For example, beauty brands use AR to let customers try on makeup virtually, while furniture companies use it to show how furniture will look in their homes. By integrating AR into their marketing strategy, brands can create a more engaging and personalized experience, improving customer satisfaction and boosting conversion rates. AR also enhances brand storytelling by adding an element of interactivity and fun.