Website speed and performance are critical factors for both user experience and SEO. Start by testing your website’s speed using tools like Google PageSpeed Insights or GTmetrix to identify areas for improvement. Compress images and use modern file formats like WebP to reduce load times. Minimize JavaScript and CSS files, and leverage browser caching to improve repeat visit performance. Additionally, ensure that your web hosting provider offers fast servers, and consider using a Content Delivery Network (CDN) to distribute content globally. By optimizing your website’s speed and performance, you can improve user experience, boost SEO rankings, and increase conversion rates.