AI-driven SEO is changing how marketers approach search engine optimization. AI tools like Surfer SEO and Frase.io offer keyword research, content analysis, and on-page optimization features that help marketers align content with search intent. These tools use machine learning algorithms to understand how search engines rank content and recommend improvements, such as optimizing meta tags, internal linking, and keyword density. By leveraging AI for SEO, marketers can ensure their content ranks higher, reaches the right audience, and meets the evolving requirements of search engines.