AI-powered content creation offers many advantages, such as increased efficiency, scalability, and the ability to produce content at any time. However, there are some drawbacks, including the risk of generic writing and lack of creativity. Marketers can overcome these limitations by using AI as a supportive tool rather than a complete replacement for human writers. Best practices include ensuring that AI-generated content is aligned with the brand voice, enhancing it with personal touches, and focusing on SEO optimization. When used correctly, AI can improve content workflows and deliver higher-quality results at scale.