Each social media platform has its unique audience and best practices, so it’s important to tailor your strategy accordingly. For Instagram, focus on high-quality visuals and short-form videos that align with your brand aesthetics. LinkedIn is ideal for B2B content, where thought leadership and industry insights thrive. On Twitter, real-time engagement through hashtags and trending topics can boost visibility, while TikTok thrives on creative, viral short videos. Tailoring your content to the platform’s strengths and audience ensures that your social strategy maximizes reach and engagement, leading to better results.