Ethical AI is crucial for maintaining customer trust while embracing innovation. As AI technologies become more prevalent in marketing, it’s essential to ensure that algorithms are used responsibly and transparently. Marketers should prioritize fairness in AI algorithms, ensuring that they do not discriminate based on race, gender, or socioeconomic status. By focusing on ethical AI, marketers can maintain a balance between technological advancement and social responsibility, ensuring that AI-driven marketing campaigns benefit both businesses and consumers without causing harm or perpetuating bias.