A well-crafted press release can generate media coverage and increase brand awareness. To write a compelling press release, start with a strong headline that captures attention. Follow with a concise and informative first paragraph that answers the key questions: who, what, where, when, why, and how. Include a quote from a key stakeholder to add authenticity and humanize your message. Make sure the release is newsworthy, highlighting an event, product launch, or achievement that would be of interest to your target audience. Finally, ensure that your press release is clear, factual, and free from jargon to maximize impact.