Augmented Reality (AR) and Virtual Reality (VR) are quickly gaining traction in marketing as they offer immersive, interactive experiences that capture the attention of consumers. AR enables customers to try products virtually, whether it’s seeing how furniture looks in their home or trying on clothes virtually. VR takes things further by creating fully immersive brand experiences that allow customers to interact with products or services in a simulated environment. These technologies offer brands new ways to engage customers, create memorable experiences, and drive conversions by offering a more interactive, personalized approach to marketing.